RSI NGD Group Announces Major Rebranding and Expansion for SkinABCs Philippines and Fleurs à Paris

April 6, 2024 | Written by Sara Leones

Taguig City, Philippines – April 2024 – RSI NGD Group has unveiled plans for a comprehensive rebranding of SkinABCs Skincare Philippines and Fleurs à Paris following their unprecedented acquisition. This strategic move is set to catalyze the award-winning brands' international expansion, export operations, and product lineup diversification. Over the next twelve months, RSI NGD Group will oversee the businesses' operations, retaining the original staff to ensure adherence to their core values.

Recognizing the unique and innovative business approach that has propelled these brands to the forefront of their respective markets over the past three years, RSI NGD Group aims to usher in a thrilling new era. This collaboration promises to delight current and future customers alike, as the rebranding effort is expected to elevate the brands' global presence and market reach.

In a statement from SkinABCs, the company expressed excitement about this significant milestone. As the first Filipino skincare brand offering customized products tailored to diverse skin types and active ingredient preferences, SkinABCs has consistently strived to innovate and cater to skincare needs with utmost dedication. The acquisition by RSI NGD Group marks a new chapter for SkinABCs, enabling expanded operations on the international stage, broader product offerings, and enhanced growth opportunities.

SkinABCs Philippines and Fleurs a Paris logos

Over the past four years, SkinABCs has earned multiple accolades from various award-giving bodies, maintained the highest customer ratings on its official Shopee store, and received consistently positive feedback from its distributorship channels. Fleurs à Paris, on the other hand, has established a lasting legacy by bringing European-style flower arrangements to Bulacan and many other provinces, becoming a beloved name in the region.

During the twelve-month transition period, RSI NGD Group will focus on ensuring minimal disruption to valued customers while implementing several operational adjustments:

Product Manufacturing: There will be a reduction in manufacturing, but production will continue. Product availability in online and physical retail stores will remain unaffected, subject to stock levels.
Discounts and Promotions: Discounts will continue on both online and distributorship channels.
Distributorship Channels: Distributorship channels and respective regional distributors will remain unaffected.
Social Media Promotions: Active social media promotions will be reduced during this period.
Customer Service: There will be a temporary reduction in customer service manpower.

Despite these changes, the core values and commitment to delivering exceptional skincare products, which have made SkinABCs Philippines and Fleurs à Paris beloved brands among Filipinos, will remain unchanged. The dedicated team behind the companies will also transition to its new home within RSI NGD Group.

RSI NGD Group's CEO expressed optimism about the acquisition, stating, "We are thrilled to welcome SkinABCs Skincare Philippines and Fleurs à Paris, two of the closest companies to my heart, to our portfolio. Their innovative approach and commitment to quality align perfectly with our vision. This acquisition will not only enhance their growth potential but also bring new and exciting products to our global customers."

The upcoming rebranding and expansion are expected to further solidify SkinABCs and Fleurs à Paris' positions as industry leaders, offering cutting-edge skincare solutions and exceptional customer experiences.

The companies extends heartfelt gratitude to all its customers who have been part of this remarkable journey over the past three years. As SkinABCs Philippines and Fleurs à Paris expands globally, its roots as a brand created by Filipinos, for Filipinos, will forever remain a source of pride. Customers' loyalty and trust are deeply appreciated, and the company looks forward to continuing to serve with the same passion and dedication that define the brand.

For more updates and detailed information, customers and stakeholders are encouraged to stay tuned to SkinABCs Philippines, Fleurs à Paris, and RSI NGD Group's official communication channels.

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RSI NGD Group Announces Major Rebranding and Expansion for SkinABCs Philippines and Fleurs à Paris

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